When I was pregnant, I felt overwhelmed and confused about what supplements I should be taking. I found it challenging to identify the right product and resorted to taking multiple vitamins to ensure I wasn't missing important nutrients. However, I couldn't find a vitamin brand that I trusted for my pregnancy needs.

Researching further, I discovered most prenatals only offer the bare minimum of key nutrients required to prevent birth defects, neglecting the full set of nutrients that mothers need to thrive through conception, pregnancy, and postpartum, or come in 5+ pills per doze, making it hard to swallow. I was also shocked that the majority of vitamins were of poor quality and difficult for the body to absorb. Further, I noticed a gap for supplements beyond just pregnancy. This includes conception and postpartum, as well as health-specific products that address vital needs of moms such as probiotics that help pass on a healthy microbiome to their babies during pregnancy and postpartum.

That's why my husband Mark and I founded BabyRx. We rely on clinical studies, guidance of ACOG (American College of Obstetricians and Gynecologists), and worked with OBGYNs and pharmacists to develop formulations tailored to address health needs at each maternity stage.

Anastasia Shorr, CEO and Mark Shorr, Founder

Other brands didn’t do their homework. We did. We meticulously combed through hundreds of studies on reproductive and pediatric health so you can be confident that you’re getting all the essentials for healthy pregnancy & beyond. This has allowed us to design supplements that have complete nutrient profile and are packed with high-quality, pure, and bioavailable nutrients for optimal absorption and effectiveness.